Alterna'sAnti-Aging series for red hair brings a new concept to life. Alternauses neutralizing tones to offer progressive tonality to unwanted huesthat tend to surface over time without using color deposits that changethe shade of your hair color. The infusion of Optical Brighteners revives your hair color and addsmultidimensional shine. Superior UVA/UVB and heat protection keep hairhealthy and hair color longer lasting. WithAge-Control Complex, Color Hold, Seasilk, Optical Brighteners,Enzymetherapy, UVA/UVB Protection, Heat Protection, RecyclablePackaging, Biodegradable Formulaswithout Sulfates, Parabens, Gluten, Petrolatum, Paraffin, Phthalates,DEA, TEA, Mineral Oil, PABA, No Animal Testing. Redhair has a tendency to fade faster than blonde or brunette shades.Protect and revive red tones and keep unwanted secondary hues fromsurfacing with Alterna's Anti-Aging series for Red hair. Innovativelyformulated with neutralizing blue/purple tones to enhance red hair andcounteract unwanted warm tones.